Beacon Marketing

Web Site Design/Redesign – Web 2.0 Site with Blog
– Custom web site with up to 6 pages and 2 web features.
– Includes self-service WordPress technology & video tutorial.
- Includes SEO, local listing service and Google Analytics tracking.
- Price: $1,900

Web Site Design/Redesign – Premiere Web 2.0 Site with Blog
– Custom web site with up to 12 pages and 4 web features.
– Includes self-service WordPress technology & video tutorial.
- Includes SEO, local listing service and Google Analytics tracking.
- Price: $2,900

Web Site Design/Redesign – Web 2.0 Site Site with eCommerce
– Custom web site with up to 6 pages and 2 web features.
– Ecommerce enabled site with ability to sell up to 25 products.
– Includes self-service WordPress technology & video tutorial.
- Includes SEO, local listing service and Google Analytics tracking.
- Price: $2,600

Web Site Design/Redesign – Premiere Web 2.0 Site with eCommerce
– Custom web site with up to 12 pages and 4 web features.
– Ecommerce enabled site with ability to sell up to 50 products.
– Includes self-service WordPress technology & video tutorial.
- Includes SEO, local listing service and Google Analytics tracking.
- Price: $3,600

Ecommerce Addition to Existing Site with Beacon Marketing
– Ecommerce enabled addition with ability to sell up to 25 products. Price: $750

– Ecommerce enabled addition with ability to sell up to 50 products. Price: $950

Social Networking Page Creation – Facebook, MySpace, Linked In or Twitter Page
– Beacon will create well branded custom page/profile on one of the Social Networks listed above. Price $500
– Beacon will create well branded custom page/profile on all of the Social Networks listed above. Price $1500

Search Engine Submission & Optimization (SEO)

Beacon Marketing will submit your site to the top search engines including:

Search Engine Optimization: Beacon Marketing will optimize all of your pages with appropriate Meta Tags. Beacon will also create a Google SiteMap, and applicable Keyword Anchor Tags on each page. This service requires access to your site at your current hosting service via username and password.
Critical Step – Results within 1-2 months $300

Online Marketing – Local Listings:
Beacon Marketing will list your site on all the following local listing and directory sites: Google Maps, Yahoo Local, YellowBook.com, YellowPages.com, SuperPages.com, InfoUSA.com, Localeze.com, TrueLocal, MSNlive and Yelp. Once registered, your local listings will help generate traffic to your site within a few weeks. Some sites may require an annual renewal, but generally this is a one-time listing fee.
Very Important – Immediate Results $300

Web Advertising – Google Pay Per Click (PPC) Campaign:
Beacon will create (3) unique keyword PPC ads based on client’s product/service offering, location & preferences. Campaign minimum is $100 per month for (3) months, but after seeing initial results within first 30 days, client can opt to spend more to generate larger impact. Beacon will retain 20% of all PPC campaigns to pay for ongoing analysis and support. Clients will receive monthly Analytics Report.
Very Effective – Immediate Results $300 Setup$100/mo x 3 Total= $600

Organic Results via Link Building:
Beacon will spend 5 hours submitting online reviews and comments into related forums or blogs and will strive to get numerous links to your site from other sites. A links report will be provided (traffic from new links can be tracked if site is hosted by Beacon). Organic Search Results are the hardest to achieve and usually require ongoing efforts, but have the best long-term impact.
Very Effective – Results within 1-3 months $300

Online Press Release
Beacon Marketing will distribute one press release on client’s behalf using premier PR service. Press release will be distributed to many national and regional media outlets include Google News & Google Search, Yahoo News, Ask.com, eMediaWire, PRWeb, Topix News, and Pheedo Network.
Very Effective – Results 1-2 weeks $400

Product Listing via Google Product Search
Beacon will submit your products to Google Product Search (formerly known as Froogle). This price comparison service displays your products nationally. You must present a list of your products to Beacon Marketing in spreadsheet format including item name, description and price. Pictures should be provided as well. When visitors click on your products, it directs them to your product page. This is a one time listing fee and your products will remain listed for at least one year.
Very Effective – Results 1-2 weeks $300

Online Marketing Classifieds Listing Service
Beacon Marketing will submit your service or products to several free classified listing sites such as Craig’s List, US Free Ads, and Domestic Sale on a weekly basis, for four weeks. Your ads will be keyword and geo-specific to your metro area. The ads serve as landing pages with a strong call to action, since many times these ads can outrank your site in search results.
Very Effective – Results 1-4 Weeks $250

Web Affiliate Marketing Package – Stand Alone
Affiliate Marketing Systems are advanced referral systems that pay affiliates for sending business to merchant web sites. Businesses must have an Ecommerce site with Beacon Marketing prior to launching this service. As part of this stand alone package, Beacon Marketing will create the following components:

Beacon Marketing will begin by integrating your current ecommerce system with the affiliate marketing program. That includes creating a new link on the navigation bar for affiliates to sign up and check their account. Beacon Marketing will then submit a Marketing Collateral Questionnaire to you, which requests your affiliate marketing preferences and ad verbiage. From there Beacon Marketing will create the ads and test the system. Beacon Marketing will then walk you through the process of monitoring as an administrator. It is important to have a campaign prepared to recruit affiliates prior to launching this service. Only for companies with effective web site.
Results Vary Based on Complimenting Campaign $700

Affiliate Marketing Package – Commission Junction
Commission Junction is the largest Affiliate Marketing Network in the US and the world. The advantage of joining an Affiliate Network versus a stand alone affiliate package is affiliate recruiting. By joining Commission Junction you are very likely to generate hundreds if not thousands of affiliates selling your products within the first two months of singing up. Affiliate Networks also reduce the administrative burden of signing up each merchant and paying commission. Only for companies with effective e-commerce web site. Tremendous Results within 2 months. $4,000 + 13% of each transaction

Web Maintenance – 1 year (Includes Web Hosting Plan & Email Service) $200
Content Creation – Photos/Press Clippings/Custom Content added to Site $75/hr
Content Creation – Block of 5 Hours ($60/hr) $300

Payment Terms: Payment is made in 3 installments. Late fee of $50 applies for every 30 days overdue. Beacon Marketing reserves the right to suspend any site upon 3 months of overdue fees.

Scope of Web Project: Beacon agrees to provide the services quoted in their proposal, but if the scope of the project changes or excessive edits are requested, Beacon reserves the right to charge for additional work. Prior to any charges for additional time, Beacon will notify and request approval from the client. Within the first 15 days of completing your site, all minor changes are free as long as they are within stated hourly limit. Anytime thereafter, changes or additions will be billed at $75/hr. Block of time of five hours can be purchased for $300. This time can be used for any number of services provided by Beacon Marketing, including online promotion and content creation.

Annual Fee: There is an annual renewal fee of $200 for the web hosting, email service, domain name renewal (up to 2 domain names) and web traffic reports. This is due every year based on the original go live date.

Down-Time: Beacon Marketing uses reputable hosting and email services, with 99.9% up-time. On rare occasions, the service may go down for a short period of time. Beacon Marketing will do everything it can to resolve the problem, but will not be held responsible for this down-time.

Domain Name: Domain Names remain the property of clients at all times, even when Beacon orders domains for client.

Content Rights: Web Site content and design remain the property of client. At any time clients can ask to transfer site to new web management company. Files will be burned onto CD and mailed to client.

Email: Beacon will create up to 1 POP3 email addresses per web site and up to 2 forwarding email accounts. All POP3 email messages can be viewed online at email.yourdomainname.com, (i.e. email.beaconmarketing.biz). Forwarding email addresses send email to your current email address, but the disadvantage of that is you can not send email out using that email address.

Autoresponder: Beacon can create up to two auto-responder email accounts. An example of an auto-responder is when someone fills out a form online to join your email list, and they receive an email saying thanks for joining.

Tutorial: Beacon Marketing will provide links to online video tutorials on how to add, modify or delete content.

Traffic Reports: If your package includes an online marketing element, Beacon will add Google Analytics code to each page of your site, and will then provide regularly scheduled online traffic reports emailed to you. These reports provide an in-depth perspective of online visitors to your site, including the following metrics: Visitors per day/week/month, average time on site, bounce rate (% of visitors leaving after first page visited), most popular pages, leading sources of traffic, leading keywords used to find site, and much more.

“Beacon Marketing’s lists are the best lists I’ve used and I’ve been in the telemarketing business for over 20 years. The contact names are dead on and the accuracy is unreal.” Kevin Prescott, President, GetAppointments.com – See Testimonials

Beacon Marketing is a well positioned list broker that has access to millions of consumer and
business records across the United States and Canada. Beacon gets its targeted mailing and
telemarketing leads from numerous sources including: public records, directories, publications,
news wires, web sites and huge list compilers such as Axciom, InfoUSA, Experian and Dunn & Bradstreet. Due to our experience and wholesale pricing we can ensure you the best accuracy
and most reasonable prices.

Examples of Consumer Lists Beacon Marketing Has Provided:

• Telemarketing Mortgage Lists for Mortgage Brokers and Lenders
• List of home owners in neighboring affluent towns with homes valued
  over $500K for real estate company
• List of ethnic consumers for immigration law firm
• New homeowners within 3 miles of contractor

Examples of Business Lists Beacon Marketing Has Provided:

• List of property managers for HVAC Manufacturer
• List of restaurants without a web site for web design company
• Mid-sized business list for software company
• New business list for furniture retailer
• List of human resource managers to HR software company

Our ability to pinpoint quality prospects is quite sophisticated and powerful due to our vast databases of information and selection criteria. When working with Beacon Marketing, an experienced marketing consultant will work with you to develop the ideal list for your business and price range. If there is a list available that will help you generate new business for your company, we are confident we can find it.

Estimated List Pricing:

Note: Prices do not include email addresses or phone numbers. They are ball park figures and will likely vary based on your specific sales and marketing needs.To request a customized quote for your business call Beacon Marketing at 617-848-8299.

Beacon Marketing works with each potential client reviewing the answers to each of the following questions. This information is the basis for the web site design and online marketing campaign.

Do you own your own domain name? If not who does? If you have yet to purchase it, what you like it to be?

Where is your site currently hosted? What is your online history?

What is the main purpose of your site? Exposure/Revenue or Productivity?
- What is your major call to action: orders, appointments, subscribe to newsletter?

What are your products and/or services?

Who are your customers now? What is your target audience?

What makes your business unique from the competition?

List some of your favorite web sites and competitor sites.

List any preferred colors and design styles (fixed width, fluid width)

List some of the pages you’d like to have on your site.
Home Page, Product/Service, About Us, Testimonials, Contact Us, Newsletter/Blog, Order Page

List some of the features you’d like your site to have.
Slideshow, Rotating Banners, Ads, You Tube video, Newsletter & Email Sign Up, Appointment Forms, Get Leads, RSS Feeds from other sites (i.e. CNN, industry news), Ecommerce – Sell Products with multiple pictures, coupons, customer ratings, monthly or seasonal promotions.

Would you want to publish new content regularly? Who would create it?