Small Businesses Look to E-Mail and Social Media
Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.
Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.
Categories: EMail, Online Marketing, Social Networks
