Beacon Marketing

Small Businesses Look to E-Mail and Social Media

betsy — Tue, 24 Nov 2009 16:15:47 +0000

Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.

Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.

Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.

Facebook Pages vs Facebook Groups: What’s the Difference?

jnmunson — Sat, 12 Sep 2009 17:12:53 +0000

Here are two great articles regarding Facebook Pages / Groups. I believe in this synopsis by Mashable’s Howard Greestein.

Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

via Facebook Pages vs Facebook Groups: What’s the Difference?.

2nd Article. http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Janusdevelopmentgroup.com – executive coach site

betsy — Wed, 02 Sep 2009 14:43:34 +0000

www.janusdevelopmentgroup.com
Jan Day Gravel
Chief Learning Officer
Janus Development Group
(703) 827-8727
jan@janusdevelopmentgroup.com

Project Overview: Executive Coach, Jan Day Gravel, wanted her site to appear high in the search engines. She already had a site whose design she loved. Her concern was that you could not find it on the web. Beacon Marketing provided a redesign of the web site, whose content Jan can easily change or update, with a blog feature, that is search engine optimized.

Marketing Elements: SEO,web hosting,local listing ,analytics,website redesign,email addresses

Cost: Approx. $2,500
Turn Around Time: 5 weeks
Results: She loves the site. Janus Development Group and Jan Day Gravel are on page one of a Google Search. Her analytics report shows an increase in traffic to her site. She has a blog page where she will continuously add content.

Janus Development Group: Executive Coaching, Building Collaboration, Developing Leaders

betsy — Wed, 02 Sep 2009 14:06:15 +0000

Company: Janus Development Group
Tagline: We guide people, organizations, and communities to develop their leadership potential for maximum results
Contact: Jan Day Gravel, Chief Learning Officer
Phone: (703) 827-8727
Email: info@janusdevelopmentgroup.com
Location: Washington, DC
Web Site: http://janusdevelopmentgroup.com
Web Site Designed and Maintained by Beacon Marketing

Simplicity Chef: Simplifying your life one meal at a time.

jnmunson — Wed, 26 Aug 2009 15:31:34 +0000

Company: Simplicity Chef
Tagline: Simplifying your life one meal at a time.
Contact: Joe Letteri, Executive Chef and Owner
Phone: (617) 742-1196
Email: info@simplicitychef.com
Location: Boston, MA
Web Site: http://simplicitychef.com
Web Site Designed and Maintained by Beacon Marketing

Carl W. Stinson Inc.: Auctioneers and appraisers since 1960

jnmunson — Wed, 26 Aug 2009 15:28:43 +0000

Company: Carl W. Stinson Inc.
Tagline: Auctioneers and appraisers since 1960
Contact: Douglass W. Stinson
Phone: (617) 834-3819
Email: dstinsonantiques@comcast.net
Location: Reading, MA
Web Site: http://stinsonauctions.com
Web Site Designed and Maintained by Beacon Marketing

Debbie and Rafael: Our wedding web site

jnmunson — Wed, 26 Aug 2009 15:27:47 +0000

Company: Debbie and Rafael
Tagline: Our wedding web site
Contact: Rafael Lora & Debbie Ingraham
Phone: (978)-828-1404
Email: lorar2@aol.com
Location: Revere, MA
Web Site: http://debbieandrafael.com
Web Site Designed and Maintained by Beacon Marketing

Tommy Dadmun: Axiom music site

jnmunson — Wed, 26 Aug 2009 15:26:07 +0000

Company:Tommy Dadmun
Tagline: Axiom music site
Contact: Tommy Dadmun
Email: td@tommydadmun.com
Location: Brighton, MA
Web Site: http://tommydadmun.com/
Web Site Designed and Maintained by Beacon Marketing

3D Landscape Design: Bringing your visions to reality using 3D imagery

jnmunson — Wed, 26 Aug 2009 15:24:54 +0000

Company: 3D Landscape Design
Tagline: Bringing your visions to reality using 3D imagery
Phone: (863) 899-2027
Email: info@3dlandscape.biz
Location: Marion, NC
Web Site: http://3dlandscape.biz/
Web Site Designed and Maintained by Beacon Marketing

Curtains Plus Custom Blinds: Trusted Window Professionals For Over 25 Years

jnmunson — Wed, 26 Aug 2009 15:23:41 +0000

Company: Curtains Plus Custom Blinds
Tagline: Trusted Window Professionals For Over 25 Years
Contact: Frank Monteleone
Phone: (617) 846-8066
Email: info@customblinds.us
Location: Boston, MA
Web Site: http://customblinds.us/
Web Site Designed and Maintained by Beacon Marketing