According to a February–March 2010 survey from office services firm Regus, smaller companies see the most success, with nearly half of small businesses around the world having acquired a customer through social networks.

“Organizations who have not yet ventured into the world of social networking may be missing out on sizeable business opportunities.” said Sande Golgart, vice president at Regus.

In January 2010, Hubspot found that more than 40% of companies using social media marketing had acquired a customer through the channel. The Regus survey, which was not limited to businesses using social marketing, suggests that number may be slowly climbing.

The Nielsen Company reported that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.
Unsurprisingly, despite Facebook’s growing appeal to older users, 18- to 34-year-olds spend the most time on the site per week, at 8.5 hours out of 22.4 spent online. Weekly Facebook time drops to 4.6 hours among users ages 55 and older, representing a lower proportion of that group’s average of 21.5 hours per week on the internet.
While the Morpace report showed a decline in both total time online and time on Facebook as incomes rose from less than $50,000 up to $100,000, affluent Facebook users making at least $100,000 annually spent the most time on the site and on the web as a whole.
In Q1 2010, comScore found that the visitors who spent the most time on Facebook also spent the most money online. Targeting users who not only spend large amounts of time on the site but also devote a large proportion of their total online activity to the social network could translate to going after the most lucrative portion of the audience.

Groups are great for organizing on a personal level and for smaller scale interaction around a cause.  Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

via Facebook Pages vs Facebook Groups: What’s the Difference?.

2nd Article. http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

www.janusdevelopmentgroup.com
Jan Day Gravel
Chief Learning Officer
Janus Development Group
(703) 827-8727
jan@janusdevelopmentgroup.com

Project Overview: Executive Coach, Jan Day Gravel, wanted her site to appear high in the search engines. She already had a site whose design she loved. Her concern was that you could not find it on the web. Beacon Marketing provided a redesign of the web site, whose content Jan can easily change or update, with a blog feature, that is search engine optimized.

Marketing Elements: SEO,web hosting,local listing,analytics,website redesign,email addresses

Cost: Approx. $2,500
Turn Around Time: 5 weeks
Results: She loves the site. Janus Development Group and Jan Day Gravel are on page one of a Google Search. Her analytics report shows an increase in traffic to her site. She has a blog page where she will continuously add content.

Company: Janus Development Group
Tagline: We guide people, organizations, and communities to develop their leadership potential for maximum results
Contact: Jan Day Gravel, Chief Learning Officer
Phone: (703) 827-8727
Email: info@janusdevelopmentgroup.com
Location: Washington, DC
Web Site: http://janusdevelopmentgroup.com
Web Site Designed and Maintained by Beacon Marketing