Beacon Marketing & Communication Strategies

• Easy to Navigate
• Visually Appealing
• Well Optimized for Search Engines and Social Networks
• Quick Call to Action
• Measurable Results – i.e. sales, leads, subscribers
• Easy to Update – client can add, edit or delete
• Content Rich – i.e. blogs, RSS feeds

• Slideshow with or without music, random order or structured sequence
• Image Gallery
• YouTube Video Player
• Newsletter & Email Sign Up Form (connected to third party companies like Constant Contact)
• Contact Forms (Book Appointments, Get Leads)
• RSS Feeds (use to syndicate your information or to add content to your site)
• Social Media
• Rotating Banners

Beacon Marketing creates web sites that are easily maintained by clients by using WordPress technology.

• Clients can add announcements, make text changes, create or delete pages, and even revise page layout and navigation without the assistance of a web designer. This self-service feature can save you time and money.
• It also encourages web site managers to update their site frequently which improves search engine results.
• Upon request, Beacon Marketing can create sites that allow visitor interactions, where they can add comments or add pictures.
• Consumer generated content is the rage in web sites, and is amazingly powerful in terms of search engine rankings and creating loyal customers. You will always retain the right to delete any comment you want.

One of the most important parts of any web site is to generate new revenue. Beacon Marketing helps achieve these results by creating a quick call to action, such as making an appointment or ordering a product. Each appointment or order is emailed to you right away (text messages to phone available too).

Beacon Marketing has proven to be effective in generating revenue for its clients in many industries including landscaping, restaurants, the arts, gift stores, and more. E-Commerce sites require more in-depth analysis but all data is accessible online at any time.

Web Site Design/Redesign – Web 2.0 Site with Blog
– Custom web site with up to 6 pages and 2 web features.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Premiere Web 2.0 Site with Blog
– Custom web site with up to 12 pages and 4 web features.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Web 2.0 Site Site with eCommerce
– Custom web site with up to 6 pages and 2 web features.
– Ecommerce enabled site with ability to sell up to 25 products.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Premiere Web 2.0 Site with eCommerce
– Custom web site with up to 12 pages and 4 web features.
– Ecommerce enabled site with ability to sell up to 50 products.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Ecommerce Addition to Existing Site with Beacon Marketing

– Ecommerce enabled addition.

Social Networking Page Creation – Facebook, MySpace, Linked In or Twitter Page
– Beacon will create well branded custom page/profile on one of the Social Networks listed above.
– Beacon will create well branded custom page/profile on all of the Social Networks listed above.

Payment Terms: Payment is made in 3 installments. Late fee of $50 applies for every 30 days overdue. Beacon Marketing reserves the right to suspend any site upon 3 months of overdue fees.

Scope of Web Project: Beacon agrees to provide the services quoted in their proposal, but if the scope of the project changes or excessive edits are requested, Beacon reserves the right to charge for additional work. Prior to any charges for additional time, Beacon will notify and request approval from the client. Within the first 15 days of completing your site, all minor changes are free as long as they are within stated hourly limit. Anytime thereafter, changes or additions will be billed at $75/hr. Block of time of five hours can be purchased for $300. This time can be used for any number of services provided by Beacon Marketing, including online promotion and content creation.

Annual Fee: There is an annual renewal fee for the web hosting, email service, domain name renewal and web traffic reports. This is due every year based on the original go live date.

Down-Time: Beacon Marketing uses reputable hosting and email services, with 99.9% up-time. On rare occasions, the service may go down for a short period of time. Beacon Marketing will do everything it can to resolve the problem, but will not be held responsible for this down-time.

Domain Name: Domain Names remain the property of clients at all times, even when Beacon orders domains for client.

Content Rights: Web Site content and design remain the property of client. At any time clients can ask to transfer site to new web management company. Files will be burned onto CD and mailed to client.

Email: Beacon will create a POP3 email addresses per web site. All POP email messages can be viewed online at email.yourdomainname.com, (i.e. email.beaconmarketing.biz). Forwarding email addresses send email to your current email address, but the disadvantage of that is you can not send email out using that email address.

Autoresponder: Beacon can create up to two auto-responder email accounts. An example of an auto-responder is when someone fills out a form online to join your email list, and they receive an email saying thanks for joining.

Tutorial: Beacon Marketing will provide links to online video tutorials on how to add, modify or delete content.

Traffic Reports: If your package includes an online marketing element, Beacon will add Google Analytics code to each page of your site, and will then provide regularly scheduled online traffic reports emailed to you. These reports provide an in-depth perspective of online visitors to your site, including the following metrics: Visitors per day/week/month, average time on site, bounce rate (% of visitors leaving after first page visited), most popular pages, leading sources of traffic, leading keywords used to find site, and much more.