Beacon Marketing & Communication Strategies

Web Site Design/Redesign – Web 2.0 Site with Blog
– Custom web site with up to 6 pages and 2 web features.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Premiere Web 2.0 Site with Blog
– Custom web site with up to 12 pages and 4 web features.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Web 2.0 Site Site with eCommerce
– Custom web site with up to 6 pages and 2 web features.
– Ecommerce enabled site with ability to sell up to 25 products.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Web Site Design/Redesign – Premiere Web 2.0 Site with eCommerce
– Custom web site with up to 12 pages and 4 web features.
– Ecommerce enabled site with ability to sell up to 50 products.
– Includes self-service WordPress technology & video tutorial.
– Includes SEO, local listing service and Google Analytics tracking.

Ecommerce Addition to Existing Site with Beacon Marketing

– Ecommerce enabled addition.

Social Networking Page Creation – Facebook, MySpace, Linked In or Twitter Page
– Beacon will create well branded custom page/profile on one of the Social Networks listed above.
– Beacon will create well branded custom page/profile on all of the Social Networks listed above.

Search Engine Submission & Optimization (SEO)

Beacon Marketing will submit your site to the top search engines including:

Search Engine Optimization: Beacon Marketing will optimize all of your pages with appropriate Meta Tags. Beacon will also create a Google SiteMap, and applicable Keyword Anchor Tags on each page. This service requires access to your site at your current hosting service via username and password.
Critical Step – Results within 1-2 months

Online Marketing – Local Listings:
Beacon Marketing will list your site on all the following local listing and directory sites: Google Maps, Yahoo Local, YellowBook.com, YellowPages.com, SuperPages.com, InfoUSA.com, Localeze.com, TrueLocal, MSNlive and Yelp. Once registered, your local listings will help generate traffic to your site within a few weeks. Some sites may require an annual renewal, but generally this is a one-time listing fee.
Very Important – Results with in 2-6 weeks

Web Advertising – Google Pay Per Click (PPC) Campaign:
Beacon will create (3) unique keyword PPC ads based on client’s product/service offering, location & preferences. Campaign minimum is $100 per month for (3) months, but after seeing initial results within first 30 days, client can opt to spend more to generate larger impact. Beacon will retain 20% of all PPC campaigns to pay for ongoing analysis and support. Clients will receive monthly Analytics Report.
Very Effective – Immediate Results

Organic Results via Link Building:
Beacon will spend 5 hours submitting online reviews and comments into related forums or blogs and will strive to get numerous links to your site from other sites. A links report will be provided (traffic from new links can be tracked if site is hosted by Beacon). Organic Search Results are the hardest to achieve and usually require ongoing efforts, but have the best long-term impact.
Very Effective – Results within 1-3 months

Online Press Release
Beacon Marketing will distribute one press release on client’s behalf using premier PR service. Press release will be distributed to many national and regional media outlets include Google News & Google Search, Yahoo News, Ask.com, eMediaWire, PRWeb, Topix News, and Pheedo Network.
Very Effective – Results 1-2 weeks

Online Marketing Classifieds Listing Service
Beacon Marketing will submit your service or products to several free classified listing sites such as Craig’s List, US Free Ads, and Domestic Sale on a weekly basis, for four weeks. Your ads will be keyword and geo-specific to your metro area. The ads serve as landing pages with a strong call to action, since many times these ads can outrank your site in search results.
Very Effective – Results 1-4 Weeks

Payment Terms: Payment is made in 3 installments. Late fee of $50 applies for every 30 days overdue. Beacon Marketing reserves the right to suspend any site upon 3 months of overdue fees.

Scope of Web Project: Beacon agrees to provide the services quoted in their proposal, but if the scope of the project changes or excessive edits are requested, Beacon reserves the right to charge for additional work. Prior to any charges for additional time, Beacon will notify and request approval from the client. Within the first 15 days of completing your site, all minor changes are free as long as they are within stated hourly limit. Anytime thereafter, changes or additions will be billed at $75/hr. Block of time of five hours can be purchased for $300. This time can be used for any number of services provided by Beacon Marketing, including online promotion and content creation.

Annual Fee: There is an annual renewal fee for the web hosting, email service, domain name renewal and web traffic reports. This is due every year based on the original go live date.

Down-Time: Beacon Marketing uses reputable hosting and email services, with 99.9% up-time. On rare occasions, the service may go down for a short period of time. Beacon Marketing will do everything it can to resolve the problem, but will not be held responsible for this down-time.

Domain Name: Domain Names remain the property of clients at all times, even when Beacon orders domains for client.

Content Rights: Web Site content and design remain the property of client. At any time clients can ask to transfer site to new web management company. Files will be burned onto CD and mailed to client.

Email: Beacon will create a POP3 email addresses per web site. All POP email messages can be viewed online at email.yourdomainname.com, (i.e. email.beaconmarketing.biz). Forwarding email addresses send email to your current email address, but the disadvantage of that is you can not send email out using that email address.

Autoresponder: Beacon can create up to two auto-responder email accounts. An example of an auto-responder is when someone fills out a form online to join your email list, and they receive an email saying thanks for joining.

Tutorial: Beacon Marketing will provide links to online video tutorials on how to add, modify or delete content.

Traffic Reports: If your package includes an online marketing element, Beacon will add Google Analytics code to each page of your site, and will then provide regularly scheduled online traffic reports emailed to you. These reports provide an in-depth perspective of online visitors to your site, including the following metrics: Visitors per day/week/month, average time on site, bounce rate (% of visitors leaving after first page visited), most popular pages, leading sources of traffic, leading keywords used to find site, and much more.