Beacon Marketing & Communication Strategies

The Learning Circle
www.thelearningcircle.org
Julie Baldassaro,
Owner & Head Teacher
Phone: 617.628.8884
Email:julie@thelearningcircle.org

Project Overview: Growing childcare center moving into new larger facility needed to recruit new students and employees, as well as needing a better method to stay in touch with parents. Beacon Marketing provided an attractive and informational web site with a blog and email newsletter service.  In addition designed a brochure with same branding and imagery. To drive traffic to site, Beacon launched an online marketing campaign that drove hundreds of targeted visitors to the site. Keys to success for this project were consistent branding across all touch points and professional photography of the kids/school making the school more inviting.

Marketing elements: WordPress blog, self service web site, email newsletter, photography, online marketing, brochure, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Approximately $2,500
Turn Around Time: 4 weeks
Results: Exceptional response to web site, brochure, and online marketing campaign, generating dozens of new students and employees. Surpassed expectations.