Beacon Marketing & Communication Strategies

www.StinsonAuctions.com
Douglas W. Stinson,
Auctioneer & Appraiser Since 1960
Carl W. Stinson, Inc.
617) 834-3819
Email:dstinsonantiques@comcast.net

Project Overview: Established auctioneer and appraisal firm needed to revamp their web site, improve online exposure, manage their list of past customers, and regularly send out well designed brochures to mailing list. Beacon Marketing provided all of the above services using a consistent brand image and cohesive marketing plan. Beacon also created an email list to which the client could easily and inexpensive send updates regarding upcoming auctions.

Marketing elements: web site redesign, logo design, photography, image gallery, image slideshow, self-service gallery, list management, mailing services, print ad design, link exchange, email newsletter, online marketing, brochure design and printing, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Site Redesign and List Mgmt.: Approx. $3,500
Turn Around Time: 3 weeks
Results: Stinson Auctions has been a Beacon Marketing client since 2004, and now has an impressive email list as well as thousands of visitors to their site every month. We are essentially their outsourced marketing partners.