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SimplicityChef.com – Start-up Business Case Study

February 4th, 2009

screenshots_simplicity
www.SimplicityChef.com

Client: Joe Letteri,
Executive Chef and Owner Simplicity – Private/Personal Chef
(617) 742-1196
Email:chef@simplicitychef.com

Project Overview: New private chef business needed help increasing sales and building a brand.   Beacon Marketing provided owner, Joe Letteri with a start up marketing package including printed marketing materials, website design with ecommerce and online marketing elements.  Keys to success for this project were professional photography to display the beauty of great food and an effect online marketing campaign.

Marketing elements: WordPress blog, self service web site, photography, ecommerce, online marketing, business card, brochure, postcard, direct mail, labels, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Approximately $4,000
Turn Around Time:
4 weeks
Results: Outstanding results, including consistent flow of reservations and thousands of dollars in online sales of gift certificates.

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