Beacon Marketing & Communication Strategies

www.SimplicityChef.com

Client: Joe Letteri,
Executive Chef and Owner Simplicity – Private/Personal Chef
(617) 742-1196
Email:chef@simplicitychef.com

Project Overview: New private chef business needed help increasing sales and building a brand.   Beacon Marketing provided owner, Joe Letteri with a start up marketing package including printed marketing materials, website design with ecommerce and online marketing elements.  Keys to success for this project were professional photography to display the beauty of great food and an effect online marketing campaign.

Marketing elements: WordPress blog, self service web site, photography, ecommerce, online marketing, business card, brochure, postcard, direct mail, labels, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Approximately $4,000
Turn Around Time: 4 weeks
Results: Outstanding results, including consistent flow of reservations and thousands of dollars in online sales of gift certificates.

www.StinsonAuctions.com
Douglas W. Stinson,
Auctioneer & Appraiser Since 1960
Carl W. Stinson, Inc.
617) 834-3819
Email:dstinsonantiques@comcast.net

Project Overview: Established auctioneer and appraisal firm needed to revamp their web site, improve online exposure, manage their list of past customers, and regularly send out well designed brochures to mailing list. Beacon Marketing provided all of the above services using a consistent brand image and cohesive marketing plan. Beacon also created an email list to which the client could easily and inexpensive send updates regarding upcoming auctions.

Marketing elements: web site redesign, logo design, photography, image gallery, image slideshow, self-service gallery, list management, mailing services, print ad design, link exchange, email newsletter, online marketing, brochure design and printing, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Site Redesign and List Mgmt.: Approx. $3,500
Turn Around Time: 3 weeks
Results: Stinson Auctions has been a Beacon Marketing client since 2004, and now has an impressive email list as well as thousands of visitors to their site every month. We are essentially their outsourced marketing partners.

www.carolineligotti.com
Caroline Ligotti
Real Estate Broker
Otis and Ahearn
(617) 227-6070
caroline.ligotti@otisahearn.com

Project Overview: Real Estate Broker, Caroline Ligotti, wanted an impressive web site with the ability to promote her own listings as well as all other MLS listings within her specified zip codes. Beacon Marketing provided a custom web site with the ability to legally display all MLS listings in her own site, as well as offering a MLS search feature on her site. In order to distinguish her site from others Beacon also provided photos of the Boston area as well a professional headshot of Caroline.

Marketing Elements: web design, SEO, web hosting, photography

Cost: Approx. $2,750
Turn Around Time: 5 weeks
Results: CarolineLigotti.com not only has a great web site to promote her own listings, but now also receives inqueries regarding other listings, enabling her to co-broke sales.

The Learning Circle
www.thelearningcircle.org
Julie Baldassaro,
Owner & Head Teacher
Phone: 617.628.8884
Email:julie@thelearningcircle.org

Project Overview: Growing childcare center moving into new larger facility needed to recruit new students and employees, as well as needing a better method to stay in touch with parents. Beacon Marketing provided an attractive and informational web site with a blog and email newsletter service.  In addition designed a brochure with same branding and imagery. To drive traffic to site, Beacon launched an online marketing campaign that drove hundreds of targeted visitors to the site. Keys to success for this project were consistent branding across all touch points and professional photography of the kids/school making the school more inviting.

Marketing elements: WordPress blog, self service web site, email newsletter, photography, online marketing, brochure, SEO, web hosting, Google Pay Per Click (PPC) Campaign and online web analytics.

Cost: Approximately $2,500
Turn Around Time: 4 weeks
Results: Exceptional response to web site, brochure, and online marketing campaign, generating dozens of new students and employees. Surpassed expectations.

www.GrammarGraphics.com
Rhea Baker, Rebecca Callaway & Ginny Speaks
GrammerGraphics.com
Phone: (615) 650-5281
Email:ginny@grammargraphics.com

Project Overview: On a very limited budget, this education company with a new educational product needed a web presence with the ability to inform teachers on how to use product as well as sell it online. Beacon Marketing created an informative web site that included interactive graphics, video and animation as well as a simple PayPal button in order to sell their product, all at or below cost.

Marketing Elements: web site design, image slide show, animation, video editing, SEO, web hosting

Cost: Approx. $2,250
Turn Around Time: 3 weeks
Results: Grammar Graphics has seen a steady rise in the sale of their learning tool, thanks in part to their web site.

www.AllisWell.biz
Ginny Speaks, Owner & Artist
AllisWell.biz – Vintage Eclectic Gifts
Phone: (615) 650-5281
Email: ginny@alliswell.biz

Project Overview: Successful Artist from Nashville who wanted to create a unique online presence and brochure to market her artwork.  Beacon Marketing worked with artist Ginny Speaks to design a website and creating an e-commerce portion of her site allowing her to sell her art internationally. The key to success was real-time online collaboration during design process to ensure the design reflected her style.

Marketing Elements: self service web site, ecommerce, SEO, web hosting, brochure, list management

Cost: Approximately $3,500
Turn Around Time: 6 weeks
Results: Artist pleased with appearance and functionality of site. Traffic remains very light unless she drives traffic to it herself, since no online marketing has been retained.

www.tommydadmun.com
Tommy Dadmun
Musician and Artist
Lexicon Records
Phone: (617) 620-3037
td@tommydadmun.com

Project Overview: Musician, Tommy Dadmun, needed an online presence to promote and sell his new album. He also needed photography and design work for his CD case. Beacon Marketing created a simple but effective web site that reflected the same look as the album, as well as the ability for visitors to listen his music without getting it for free. In addition, Beacon created an ecommerce page that offers his MP3′s for download. Beacon also designed his CD case to printer specifiations, and used the photos taken during a professional portrait session in the CD.

Marketing Elements: web design, SEO, web hosting, photography, graphic design, MP3 preview, ecommerce, MP3 download,

Cost: Approx. $3,300
Turn Around Time: 4 weeks
Results: Tommy Dadmun has received fan mail and comments from across the country. He has also sold some copies of his music online. Tommy is now using this web site to promote his music to record labels across the country.

www.janusdevelopmentgroup.com
Jan Day Gravel
Chief Learning Officer
Janus Development Group
(703) 827-8727
jan@janusdevelopmentgroup.com

Project Overview: Executive Coach, Jan Day Gravel, wanted her site to appear high in the search engines. She already had a site whose design she loved. Her concern was that you could not find it on the web. Beacon Marketing provided a redesign of the web site, whose content Jan can easily change or update, with a blog feature, that is search engine optimized.

Marketing Elements: SEO,web hosting,local listing,analytics,website redesign,email addresses

Cost: Approx. $2,500
Turn Around Time: 5 weeks
Results: She loves the site. Janus Development Group and Jan Day Gravel are on page one of a Google Search. Her analytics report shows an increase in traffic to her site. She has a blog page where she will continuously add content.