US Search Ad Spending % Change
For anyone listening to all the doom and gloom pundits out there, it important to note that online marketing, specifically search engine advertising, is still growing and proving to be very successful. In the article linked below, you will see there was 21.4% growth in 2008 and 15% growth expected in 2009, despite the economic recession. This growth is a result of companies all across the US understanding the value of online marketing, some spending over $200,000 in search ads per month.
US Search Advertising Spending Growth, 2007-2013 (% change)
While US search advertising is still expected to grow 14.9% in 2009 to $12.3 billion, that rate is down from 21.4% in 2008, according to eMarketer. For 2010 through 2013, search ad spending growth estimates are choppy.
