Beacon Marketing & Communication Strategies » betsy

More Businesses Finding Customers on Social Sites

betsy — Thu, 15 Jul 2010 13:42:17 +0000

While many marketers struggle with how to measure social media marketing return on investment, some businesses are finding at least one hard metric where their efforts have paid off—customer acquisition.

According to a February–March 2010 survey from office services firm Regus, smaller companies see the most success, with nearly half of small businesses around the world having acquired a customer through social networks.

“Organizations who have not yet ventured into the world of social networking may be missing out on sizeable business opportunities.” said Sande Golgart, vice president at Regus.

In January 2010, Hubspot found that more than 40% of companies using social media marketing had acquired a customer through the channel. The Regus survey, which was not limited to businesses using social marketing, suggests that number may be slowly climbing.

Make a Payment

betsy — Thu, 17 Jun 2010 13:39:57 +0000

Small Businesses Look to E-Mail and Social Media

betsy — Tue, 24 Nov 2009 16:15:47 +0000

Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.

Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.

Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.

Janusdevelopmentgroup.com – executive coach site

betsy — Wed, 02 Sep 2009 14:43:34 +0000

www.janusdevelopmentgroup.com
Jan Day Gravel
Chief Learning Officer
Janus Development Group
(703) 827-8727
jan@janusdevelopmentgroup.com

Project Overview: Executive Coach, Jan Day Gravel, wanted her site to appear high in the search engines. She already had a site whose design she loved. Her concern was that you could not find it on the web. Beacon Marketing provided a redesign of the web site, whose content Jan can easily change or update, with a blog feature, that is search engine optimized.

Marketing Elements: SEO,web hosting,local listing ,analytics,website redesign,email addresses

Cost: Approx. $2,500
Turn Around Time: 5 weeks
Results: She loves the site. Janus Development Group and Jan Day Gravel are on page one of a Google Search. Her analytics report shows an increase in traffic to her site. She has a blog page where she will continuously add content.

Janus Development Group: Executive Coaching, Building Collaboration, Developing Leaders

betsy — Wed, 02 Sep 2009 14:06:15 +0000

Company: Janus Development Group
Tagline: We guide people, organizations, and communities to develop their leadership potential for maximum results
Contact: Jan Day Gravel, Chief Learning Officer
Phone: (703) 827-8727
Email: info@janusdevelopmentgroup.com
Location: Washington, DC
Web Site: http://janusdevelopmentgroup.com
Web Site Designed and Maintained by Beacon Marketing

Internet Search Engine Traffic Data

betsy — Thu, 16 Jul 2009 18:28:03 +0000

Data from ComScore, for March 2009, has Google at 63.7 percent of all Internet searches conducted in the United States. Yahoo is a distant second at 20.5 percent, with Microsoft at 8.3 percent, the Ask Network at 3.8 percent and AOL at 3.7 percent.

Google is in no danger. The research firm Hitwise submitted search engine traffic data for April that suggests Google’s lead in the market continues to widen. According to Hitwise, nearly 73 percent of all online searches in the U.S. in April were through Google. Yahoo clocked in for April at 16.27 percent, Microsoft’s MSN Search claimed 5.68 percent and Ask.com claimed 3.95 percent.

AllIsWell.biz – Artist E-Commerce Web Site

betsy — Wed, 11 Feb 2009 01:38:15 +0000

www.AllisWell.biz
Ginny Speaks, Owner & Artist
AllisWell.biz – Vintage Eclectic Gifts
Phone: (615) 650-5281
Email: ginny@alliswell.biz

Project Overview: Successful Artist from Nashville who wanted to create a unique online presence and brochure to market her artwork. Beacon Marketing worked with artist Ginny Speaks to design a website and creating an e-commerce portion of her site allowing her to sell her art internationally. The key to success was real-time online collaboration during design process to ensure the design reflected her style.

Marketing Elements: self service web site, ecommerce, SEO, web hosting, brochure, list management

Cost: Approximately $3,500
Turn Around Time: 6 weeks
Results: Artist pleased with appearance and functionality of site. Traffic remains very light unless she drives traffic to it herself, since no online marketing has been retained.